Data-Driven Office Art for HERE | Satellite Office

Satellite Office curated a talented multi-artist program to create one-of-a-kind art murals for the world wide offices of HERE Technologies. Our partner, HERE, who provides location and mapping services to auto and mobility companies, wanted to produce office murals that reflected their innovative technology and the beauty and complexity of the location data behind it. With this directive in place we had only one collaborator in mind- Generative and Computational artist, Joshua Davis. We worked closely with Josh to combine artwork and elements from all artists into a mural art software program governed by algorithmic rules driven by HERE’s Location Data! Each mural utilized different data sets within the generative process including Road, Building and Places of Interest data from international cities such as: Sao Paolo, Singapore, Berlin, Moscow, Amsterdam, San Francisco, Chicago, Beijing and Buenos Aires. The resulting generative mural installations honor and incorporate the work of

Data-Driven Office Art for HERE Technologies

As mapping services company, HERE Technologies, upgraded their offices world wide they posed the question: “We would like inspirational, creative art in our work environments, but does that art have to be generic? Could it not only be beautiful but also specifically related what we do? Could it come from us, reflect our obsession with mapping reality, and celebrate our work?”

Given the treasure trove of global location data at their finger tips, the answer was a resounding, yes! Working with generative, computational artist, Joshua Davis, Satellite Office produced Mural Software that combined unique artists’ work with the company’s location data to design custom HERE murals. Satellite curated the artists from the diverse countries in which HERE operates to produce a library of mural art governed by algorithmic rules and driven by HERE data.

What data was used? HERE’s Road systems, Building footprints, and Places of Interest from cities like: Sao Paolo, Singapore, Berlin, Moscow, Amsterdam, San Francisco, Chicago, Beijing and Buenos Aires. The resulting generative mural installations honor and incorporate the work of these 10 international artists remixed by Joshua Davis’ Mural Software, and celebrate the underlying beauty of HERE’s work.

Credits

Algorithmic Design: Joshua Davis, Mural Artists: Shawna X (Brooklyn, NY), Vasjen Katro (Tirana, Albania), Victoria Roussel (Paris, France), Janusz Jurek (Ostrów Wielkopolski, Poland), James Dawe (London, England), Rik Oostenbroek (Hilversum, Netherlands), Chuck Anderson (Chicago, IL), Karan Singh (Amsterdam, Netherlands), and Zipeng Zhu (New York, NY).

Agency: Satellite Office, Producers: Erik Attkisson & Ryan Appleton, Client: HERE Technologies, Brand Lead: Ben Arditti, Brand Manager: Rachel Jiang.